I saw one of my fave skincare brands, Rodin Olio Lusso, post recently about the concept of slow beauty and it resonated with me so completely, so deeply. First off, I’ve loved and been inspired by Linda Rodin and her range of oils since she launched the brand in 2007 (as an EA to a beauty/style CEO, I was lucky enough to be exposed to Rodin, as well as receive some samples, in the brand’s infancy). Linda’s approach to beauty is chic and simple, and an oil based beauty routine has become central to my personal care habits, as well as my whole life, as founder of my own teensy oil (and salt) based skincare brand. While Linda herself is no longer involved in Rodin (the brand was purchased by Estee Lauder), her elevated, streamlined skincare range is still inspiring me.
So, #slowbeauty. What does that mean? In trying to answer this question for myself, I went down a bit of a rabbit hole, reading about the Slow Movement in general, flipping back through Chasing Slow by Erin Loechner, then stumbling into the Business of Fashion podcast episode about Ayurveda - something I plan to explore further, forever and ever. As far as I can tell, the idea of slow beauty in particular came from the founder of nail care line, Spa Ritual, Shel Pink (yes, that’s her real, and kickass, name). She defines the slow beauty movement as being “a story of sustainable self-love and self-care.”
Fab. Go on…
So, for me personally, this also jives with my less is more approach to beauty. And to be honest, I’m trying to apply that philosophy to every aspect of my life. I want less and less as I get older (except handbags - I want all of those). But to stick with the beauty/personal care category, here’s what’s rattling around in my head. First off, “less is more” is right in line with the lazy aspect of my personality. I could never have an intense face of makeup on a daily basis - I just don’t want to do the work AND it’s not the aesthetic I enjoy for myself. I’m also intensely afraid of needles and cannot imagine a time when I’d opt for injections, fillers or cosmetic surgery, so I’ll always choose prevention over intervention. My goal is to age gracefully and naturally, with toxin-free products that make me feel luxurious - it’s a nice bonus that I can make my own.
I also really enjoy rituals, so taking the time to care for my skin is almost a form of therapy, rather than a slap dash removal of dirt and makeup. Oil cleansing, followed by rolling serums into the skin, applying creams with light massage, inhaling beautiful essential oils, and being kind to myself in the form of positive thoughts, rather than tearing myself down for not being thin, poreless and perfect, are all things I strive to accomplish during my morning and evening skincare routines.
I think slowing down makes everything feel a little more intentional, more special. I’m worth slowing down for, and if the process of doing so is inspired by my slow beauty skincare routine, wonderful.
Thoughts about slow beauty? Please share with me!